Analytics

Measure the true impact of your commerce marketing investment

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With so many different measurement and analytics practices across teams, retailers and media owners, it’s hard to know what campaigns and media have worked and which have not.

Through our bespoke testing methodology and your sales data, we can help you to robustly evaluate the performance of your campaigns against a control. Our reporting capabilities measure all commerce marketing touchpoints, from digital banners to secondary space and help you to understand the effects at SKU, brand and category level.

Coupled with performance metrics across a number of different areas, including uplift %, £ and ROI, our analytics capabilities ensure you understand the true effect of every £ spent. This helps you to build a solid foundation of key learnings and recommendations that help inform future campaigns so that you can achieve an increasing ROI.

We empower these leading FMCG brands