6 years ago Lobster began partnering with FMCG brands to harness the power of commerce marketing. Our passion to help brands drive campaign performance, and an increased return on their media investment, sits at the heart of what we do.

 

To measure performance you need data. Which is why we built Plan-Apps. The operating system for commerce marketing built by commerce marketers for commerce marketers.

 

With over 4,000 users, £1.25B media spend evaluated & over £136M of media booked and planned it’s fair to say Plan-Apps has officially become bigger than the shellfish itself. We're therefore thrilled to announce we’re officially cutting the crab, and retiring the Lobster agency brand, to take Lobster’s proprietary technology to the next level. 

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Our dream of being the leaders in connected commerce marketing remains, so do our brilliant teams, and as new retailers, brands and agencies continue to sign up to the platform every day, it’s safe to say it’s not really goodbye at all.

 

On that note, Hello! And welcome to Plan-Apps. The operating system for commerce marketing.

 

If you’re ready to plan your commerce marketing smarter, learn faster and measure results more consistently and reliably than ever have before. Come say hi back. We’d love a friendly chat to see how we can help

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Team Plan-Apps x