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Understanding how to Target Millennials with Shopper Marketing
Challenge
Lobster was tasked with delivering a project for a global soft drinks company called ‘Targeting Millennials with Shopper Marketing’ in order to gain a deeper understanding of their primary target shopper.
Project highlight
The final output was circulated across the UK, Ireland and Europe, bringing consistency in approach and standards across the company and ultimately driving further sales of their products among this demographic.
Approach
Create a learning resource for the company to utilise the findings to inform two key parts of their shopper planning (Communication Strategy and Media Strategy).
Campaign Statistics
70%
of millennials say they do all, or mostly all, of their grocery shopping in store.
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