Understanding how to Target Millennials with Shopper Marketing
Lobster was tasked with delivering a project for a global soft drinks company called ‘Targeting Millennials with Shopper Marketing’ in order to gain a deeper understanding of their primary target shopper.
The final output was circulated across the UK, Ireland and Europe, bringing consistency in approach and standards across the company and ultimately driving further sales of their products among this demographic.
Create a learning resource for the company to utilise the findings to inform two key parts of their shopper planning (Communication Strategy and Media Strategy).
70% of millennials say they do all, or mostly all, of their grocery shopping in store.