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Helping a global beverage company talk Shopper Best Practices across Europe
Challenge
Following the success of our ‘How to Evaluate Media across Europe’ project with a global beverage company Lobster were briefed to deliver a further piece of work around Shopper Media Performance.
Project highlight
The final output was circulated across European markets bringing consistency in approach and standards across the company.
Approach
We focussed on highlighting key transferrable evaluation learnings from the UK to educate and inspire the company’s European Team. The pack included the following subjects: product category and how this can influence media performance, the impact of brand size and store size, how to support NPDs with shopper media and how messaging can impact media performance.
Project Statistics
£1.96
Total UK cross-market trending brand ROI (1401 studies)
£2.66
Total UK cross-market trending Impulse ROI (463 studies)
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