Approach
To understand how the shipper robustly impacted sales, Lobster ran a test versus control store evaluation and benchmarked results seen from a category and total grocery perspective using our evaluation database.Quantitative insight including impact on sales from a % and £ uplift point of view were provided as part of this analysis alongside an understanding of ROI performance. When looking to gather qualitative learning to overlay within the activity's review our team created a questionnaire and took this to shoppers in store.We collated findings from all data sources internally and from this work, called out key trends and recommendations for consideration on-going for our client.