Lobster Turns 5!
Updated: Jan 26
This month Lobster turns 5! To celebrate, here’s a look at what the agency has achieved over the last 5 years. Five years ago, Lobster started as a team of just two with only one partnership and has since grown into a multi award-winning agency with a team of 15 commerce media specialists, that works with over 20 of the UK’s major FMCG companies.
Our proprietary cloud-based technology, Plan-Apps, houses over £60M of media investment analysis, empowering FMCGs to make smarter, data-driven shopper media investment choices with access to our database of unique evaluations.
What does the future hold for the agency? Lobster’s forward-looking plans for growth include both our team and client base, the advancement of Plan-Apps’ modules and functionality, and even international expansion.