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Lobster Turns 5!

Updated: Jan 26, 2022

This month Lobster turns 5! To celebrate, here’s a look at what the agency has achieved over the last 5 years. Five years ago, Lobster started as a team of just two with only one partnership and has since grown into a multi award-winning agency with a team of 15 commerce media specialists, that works with over 20 of the UK’s major FMCG companies.

Our proprietary cloud-based technology, Plan-Apps, houses over £60M of media investment analysis, empowering FMCGs to make smarter, data-driven shopper media investment choices with access to our database of unique evaluations.

What does the future hold for the agency? Lobster’s forward-looking plans for growth include both our team and client base, the advancement of Plan-Apps’ modules and functionality, and even international expansion.

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