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Helping a global beverage company evaluate media across Europe
Challenge
Lobster was tasked to deliver a bespoke training scheme to showcase best practice for evaluating shopper marketing campaigns in Europe.
Project highlight
The final output was circulated across European markets bringing consistency in approach and standards across the company.
Approach
With the knowledge that each market is set up differently and has varying degrees of data availability, the project provided detail on each analysis option, by calling out opportunities, challenges, and nuances to be aware of.
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