Approach
To complete this project, Lobster initially embarked on a large-scale research initiative, collating information on all live E-comm opportunities across the top 6 UK grocers.
Each opportunity noted was input built into an interactive database and was coded against several implementation characteristics including creative flexibility, awareness metrics, targeting ability etc.
A view of performance against common KPIs was also delivered including click-through rates, CPM and ROI where possible.Once collated alongside rate card costs and imagery, we reviewed each opportunity and ranked its ability to contribute to x6 common campaign objectives for the brand.