Granola in Bowl

Bringing a national campaign through the line for a major cereal brand

Challenge

Plan, manage and evaluate a cross-retail campaign to drive maximum visibility of a national campaign at the point of purchase.

Campaign highlight

The campaign went live across Asda, Sainsbury's, Co-op and Morrisons and a total of 12 unique media opportunities were executed.
 

Approach

Key to the success of this campaign was the utilisation of high visibility media opportunities which could carry a brand message.  As such, recommended media typically had the ability to go live without any creative restrictions from a template perspective and investment in front of store was prioritised.  Impressions and CPM were outlined as key measurement tactics for the campaign.  

Campaign Statistics

300m+
Impressions delivered


£0.62
CPM


12
Unique touch-points activated