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Bringing a national campaign through the line for a major cereal brand
Challenge
Plan, manage and evaluate a cross-retail campaign to drive maximum visibility of a national campaign at the point of purchase.
Campaign highlight
The campaign went live across Asda, Sainsbury's, Co-op and Morrisons and a total of 12 unique media opportunities were executed.
Approach
Key to the success of this campaign was the utilisation of high visibility media opportunities which could carry a brand message. As such, recommended media typically had the ability to go live without any creative restrictions from a template perspective and investment in front of store was prioritised. Impressions and CPM were outlined as key measurement tactics for the campaign.
Campaign Statistics
300m+
Impressions delivered
£0.62
CPM
12
Unique touch-points activated
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