Thought Piece

Lobster

Quick Commerce: Our top recommendations for media investment

Tara McGarvey, Oct 22 Consumer behaviour is constantly evolving, which means so is the world of commerce media, and this can leave some...

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Is media bias affecting your marketing strategy? Our top biases and how to avoid them.

Understanding commerce media biases and comparing against actual campaign data.

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Evaluating In-Store Media: Which Approach Is Right For You?

An overview of in-store media evaluation approaches, as well as a comparison of some of their more significant pros and cons.

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A deep dive into digital display

A deep dive in digital display capabilities, performance and creative optimisation.

Kate Birtwistle

8 trends we expect to see in commerce media in 2022

1. More retailers will set up personalisation engines The trend that won’t come as a surprise to many is that we expect to see more...

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Driving packs in hand - Alternatives to in-store sampling

Toby Lyons, June 2021 Driving trial is a common campaign objective across Shopper, with In-Store Sampling being the ‘go to’ for many FMCG...

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The power of targeting

Shopper marketing is an effective way to get your brand and messaging in front of a lot of people. As technology has evolved, so has the ...

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Leaning on data to negotiate

In shopper marketing, understanding the data behind your campaign performance is crucial.