Thought Piece

Evaluating In-Store Media: Which Approach Is Right For You?

An overview of in-store media evaluation approaches, as well as a comparison of some of their more significant pros and cons.

A deep dive in digital display capabilities, performance and creative optimisation.

1. More retailers will set up personalisation engines The trend that won’t come as a surprise to many is that we expect to see more...

Toby Lyons, June 2021 Driving trial is a common campaign objective across Shopper, with In-Store Sampling being the ‘go to’ for many FMCG...

Shopper marketing is an effective way to get your brand and messaging in front of a lot of people. As technology has evolved, so has the ...

In shopper marketing, understanding the data behind your campaign performance is crucial.