LobsterNov 4, 20224 minThought PieceQuick Commerce: Our top recommendations for media investment Tara McGarvey, Oct 22 Consumer behaviour is constantly evolving, which means so is the world of commerce media, and this can leave some...
LobsterAug 15, 20223 minThought PieceIs media bias affecting your marketing strategy? Our top biases and how to avoid them.Understanding commerce media biases and comparing against actual campaign data.
LobsterMar 30, 20224 minThought PieceEvaluating In-Store Media: Which Approach Is Right For You?An overview of in-store media evaluation approaches, as well as a comparison of some of their more significant pros and cons.
LobsterMar 2, 20222 minThought PieceA deep dive into digital displayA deep dive in digital display capabilities, performance and creative optimisation.
Kate BirtwistleJan 25, 20226 minThought Piece8 trends we expect to see in commerce media in 20221. More retailers will set up personalisation engines The trend that won’t come as a surprise to many is that we expect to see more...
LobsterJun 25, 20213 minThought PieceDriving packs in hand - Alternatives to in-store samplingToby Lyons, June 2021 Driving trial is a common campaign objective across Shopper, with In-Store Sampling being the ‘go to’ for many FMCG...
LobsterMar 22, 20214 minThought PieceThe power of targetingShopper marketing is an effective way to get your brand and messaging in front of a lot of people. As technology has evolved, so has the ...
LobsterJan 20, 20213 minThought PieceLeaning on data to negotiateIn shopper marketing, understanding the data behind your campaign performance is crucial.
