LobsterJun 201 minMedia PerformanceHow to fuel a stronger brand £ uplift An insight into driving stronger brand £ uplift in the commerce media world.
LobsterMay 161 minMedia PerformanceHow should you spread your media investment across the path to purchase? This months insight nugget looks into media performance when split across different touchpoints on the path to purchase.
LobsterApr 271 minMedia PerformanceAn early indication into how e-commerce media is performing vs. media in-store. An early indication into how e-commerce media is performing vs. media in-store.
LobsterMar 140 minHFSSWhat channels can we activate in a post-HFSS world to effectively launch an NPD? This month, we looked into the most effective channels to activate when launching an NPD, in a post HFSS world.
LobsterFeb 210 minMedia PerformanceIn competition campaigns, how does the size of the prize impact returns? An insight into how the value of the prize has an impact on performance for competition activations in commerce media.
LobsterJun 25, 20210 minMedia PerformanceDoes branded media drive a stronger performance? This months insight nugget looks into the impact branded artwork has on shopper media performance.
LobsterApr 26, 20210 minMedia PerformanceDelivering an ROI with digital mediaAn insight into trending weighted ROI on digital media. Contact mail@lobster-agency.com for more info on digital media performance.
LobsterMar 22, 20212 minMedia PerformanceEffective media pairingsWhen executing in a shopper campaign, like with all media investment it is important every £ works hard. When building investment plans ...
LobsterJan 25, 20213 minMedia PerformanceTop tips for building effective shopper creativeTop tips for marketeers building shopper creative.
LobsterDec 17, 20200 minMedia PerformanceHow can at-fixture media impact your shopper marketing performance? Driving conversion with in-aisle media.
LobsterNov 24, 20200 minMedia PerformanceWhat does Plan-Apps reveal when it comes to Branded vs. Templated media? Discover Plan-Apps insights into the effectiveness of Branded and Templated media.