Lobster
How to fuel a stronger brand £ uplift
An insight into driving stronger brand £ uplift in the commerce media world.
Blog
We’re always putting our minds to topics we believe are important in helping our clients navigate and understand the world of commerce marketing. Here you’ll find all our thinking, alongside big company news.
Search
Lobster
- May 16
- 1 min
How should you spread your media investment across the path to purchase?
This months insight nugget looks into media performance when split across different touchpoints on the path to purchase.
Lobster
- Apr 27
- 1 min
An early indication into how e-commerce media is performing vs. media in-store.
An early indication into how e-commerce media is performing vs. media in-store.
Lobster
- Mar 14
- 0 min
What channels can we activate in a post-HFSS world to effectively launch an NPD?
This month, we looked into the most effective channels to activate when launching an NPD, in a post HFSS world.
Lobster
- Feb 21
- 0 min
In competition campaigns, how does the size of the prize impact returns?
An insight into how the value of the prize has an impact on performance for competition activations in commerce media.
Lobster
- Jun 25, 2021
- 0 min
Does branded media drive a stronger performance?
This months insight nugget looks into the impact branded artwork has on shopper media performance.
Lobster
- Apr 26, 2021
- 0 min
Delivering an ROI with digital media
An insight into trending weighted ROI on digital media. Contact mail@lobster-agency.com for more info on digital media performance.
Lobster
- Mar 22, 2021
- 2 min
Effective media pairings
When executing in a shopper campaign, like with all media investment it is important every £ works hard. When building investment plans ...
Lobster
- Jan 25, 2021
- 3 min
Top tips for building effective shopper creative
Top tips for marketeers building shopper creative.
Lobster
- Dec 17, 2020
- 0 min
How can at-fixture media impact your shopper marketing performance?
Driving conversion with in-aisle media.
Lobster
- Nov 24, 2020
- 0 min
What does Plan-Apps reveal when it comes to Branded vs. Templated media?
Discover Plan-Apps insights into the effectiveness of Branded and Templated media.