Lobster
Quick Commerce: Our top recommendations for media investment
Tara McGarvey, Oct 22 Consumer behaviour is constantly evolving, which means so is the world of commerce media, and this can leave some...
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Blog
We’re always putting our minds to topics we believe are important in helping our clients navigate and understand the world of commerce marketing. Here you’ll find all our thinking, alongside big company news.
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Lobster
- Oct 18, 2022
- 1 min
Planning your Christmas activation, but wondering whether it will perform well?
This months insight nugget looks at campaign performance trends across the Christmas period.
Lobster
- Aug 18, 2022
- 1 min
What makes a successful brand partnership?
This months insight nugget looks at the impact of brand partnerships and how to make the perfect match.
Lobster
- Aug 15, 2022
- 3 min
Is media bias affecting your marketing strategy? Our top biases and how to avoid them.
Understanding commerce media biases and comparing against actual campaign data.
Lobster
- Jul 21, 2022
- 1 min
Does retailer messaging work for digital media?
This months insight nugget looks into the impact of retailer messaging on digital media.
Lobster
- Jun 20, 2022
- 1 min
How to fuel a stronger brand £ uplift
An insight into driving stronger brand £ uplift in the commerce media world.
Lobster
- May 16, 2022
- 1 min
How should you spread your media investment across the path to purchase?
This months insight nugget looks into media performance when split across different touchpoints on the path to purchase.
Lobster
- Apr 27, 2022
- 1 min
An early indication into how e-commerce media is performing vs. media in-store.
An early indication into how e-commerce media is performing vs. media in-store.
Lobster
- Mar 30, 2022
- 4 min
Evaluating In-Store Media: Which Approach Is Right For You?
An overview of in-store media evaluation approaches, as well as a comparison of some of their more significant pros and cons.
Lobster
- Mar 14, 2022
- 0 min
What channels can we activate in a post-HFSS world to effectively launch an NPD?
This month, we looked into the most effective channels to activate when launching an NPD, in a post HFSS world.
Lobster
- Mar 2, 2022
- 2 min
A deep dive into digital display
A deep dive in digital display capabilities, performance and creative optimisation.
Lobster
- Feb 21, 2022
- 0 min
In competition campaigns, how does the size of the prize impact returns?
An insight into how the value of the prize has an impact on performance for competition activations in commerce media.
armandtshela
- Jan 25, 2022
- 1 min
Lobster Turns 5!
This month Lobster turns 5! To celebrate, here’s a look at what the agency has achieved over the last 5 years. Five years ago, Lobster...
Kate Birtwistle
- Jan 25, 2022
- 6 min
8 trends we expect to see in commerce media in 2022
1. More retailers will set up personalisation engines The trend that won’t come as a surprise to many is that we expect to see more...
henrysherratt
- Oct 7, 2021
- 0 min
Lobster
- Aug 23, 2021
- 4 min
HFSS Regulations – How can brands and retailers adapt effectively to these changes?
Toby Lyons, August 2021 Since 2017, the government have slowly introduced regulations to control the growing childhood obesity crisis in...
Lobster
- Aug 6, 2021
- 1 min
5 minutes with Henry Sherratt (Client Associate)
When did you join Lobster? I joined Lobster in June, 2021! Describe your role in a nutshell... I support the Lobster Client Team in...
Lobster
- Jun 25, 2021
- 3 min
Driving packs in hand - Alternatives to in-store sampling
Toby Lyons, June 2021 Driving trial is a common campaign objective across Shopper, with In-Store Sampling being the ‘go to’ for many FMCG...
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